About us
Nicole Millsfield
Co-founderNicole Millsfield is a growth and audience development executive with more than 15 years of experience building audiences, developing brands, launching new initiatives, and turning content into measurable business growth.
Most recently, Nicole served as Senior Vice President of Audience Development at the New York Post, where she led a team of more than 30 across social media, SEO, newsletters, audience acquisition, partnerships, influencer marketing, and emerging platforms. Throughout her career, she has built teams and strategies from the ground up, scaled social video audiences into the billions, developed revenue-generating content franchises, and helped transform promising ideas into sustainable businesses.
Nicole brings a practical, action-oriented approach to her work, grounded in years of testing ideas, identifying opportunities, and building strategies designed to produce real results. She believes the best way to create confidence and momentum is not to wait until every detail is figured out, but to take a thoughtful first step and learn from what happens next.
Lacey Budd
Co-founderLacey Budd is a marketing strategist and brand leader with nearly 15 years of experience helping companies clarify their positioning, launch products, build content engines, and create marketing strategies that drive measurable business growth.
Most recently, Lacey has led Content and Brand Marketing at Propensity, where she has shaped the company's brand strategy, messaging, product positioning, content marketing, SEO, thought leadership, customer marketing, and go-to-market initiatives during a period of rapid growth. Throughout her career, she has helped organizations simplify complex ideas, build scalable marketing programs, and transform content into a strategic driver of awareness, engagement, and revenue.
Lacey brings a strategic yet practical approach to every challenge, combining creativity with operational thinking to help businesses and individuals move from ideas to action. She believes the best opportunities come from embracing change, staying curious, and taking intentional steps forward.
Our story
DigitalmarketHERs began long before we ever had a name for it.
Nearly 15 years ago, we met while working in the fast-paced world of entertainment news at Us Weekly. What started as a friendship quickly became a creative partnership. Later, we reunited at XO Group, where we helped shape content strategy, SEO, audience growth, and new digital initiatives. We were constantly asking, "What's next?" and looking for new ways to move brands forward through fresh ideas, bold experiments, and opportunities others hadn't yet considered.
Somewhere along the way, our teammates started calling us the #DreamTeam. Not because we had all the answers, but because we challenged each other, pushed ideas further, and genuinely loved building things together.
Outside of work, not much has changed. We're still brainstorming over coffee, hosting over-the-top themed parties, geeking out over marketing trends, AI, and the little things that bring us joy. But we've also been there for each other through the harder moments—corporate restructures, difficult leaders, burnout, career pivots, and those seasons when you're left wondering, "What's next?"
Through it all, we realized we weren't alone. So many talented, ambitious women around us were asking the same questions, searching for more confidence, more purpose, and more options.
That's why we created DigitalmarketHERs.
Our mission is to help ambitious women create more options through strategy, confidence, and community, so their future is driven by choice instead of circumstance. Whether it's through consulting, digital resources, or the community we're building, we want to help women move forward with clarity, take meaningful action, and know they don't have to navigate the journey alone.
Because the future isn't about choosing one perfect path.
It's about creating the freedom to choose your own.
We're not here to convince you to quit your job, start a business, or follow someone else's definition of success.
We're here to help you build enough confidence, skills, and opportunities that your future is driven by choice instead of circumstance.
Why work with us?
✨ Nearly 15 years of friendship and collaboration
✨ Corporate leadership and high-growth tech experience
✨ Brand, marketing, and business expertise
✨ Real-world career experience, not textbook advice
✨ Building alongside our community, not talking at it
Let’s build your next chapter together.
Whether you're growing a business, navigating your career, or simply looking for another perspective, we'd love to hear your story.
You don't need to have everything figured out.
Just bring the challenge you're trying to solve.